Riviera Travel River Cruises has announced a significant addition to its North American leadership team with the appointment of Lissette Robledo as commercial marketing director for North America. This newly created role is designed to spearhead strategic marketing initiatives aimed at strengthening brand awareness, deepening both trade and consumer engagement, and aggressively supporting the company’s ongoing growth trajectory across the North American market.
Based in Fort Lauderdale, Florida, Robledo will operate as a crucial operational bridge, connecting the company’s sales, revenue, and global marketing teams to ensure cohesive campaign execution and unified business goals, according to a recent company statement. Her positioning in South Florida places her at the heart of the region’s cruise industry hub, facilitating close collaboration with regional partners and leadership.
Stuart Milan, president of North America for Riviera Travel River Cruises, expressed enthusiasm about the new hire and the future outlook of the company’s regional marketing efforts.
"We are delighted to welcome Lissette to the Riviera Travel River Cruises team and look forward to the impact we know she will have on our evolving North America marketing program," said Milan. "Lissette’s innovative approach and emphasis on strengthening brand awareness across trade and consumer channels will be a vital part of our continued success as we prepare to embark on another exciting year ahead."
Robledo steps into the position with more than two decades of corporate marketing experience under her belt, bringing a wealth of expertise that includes notable tenure within the dynamic cruise industry. Her extensive professional background spans several prominent brands and diverse sectors, providing her with a well-rounded perspective on omnichannel strategy, integrated marketing, and trade relations.
Most recently, Robledo served as the director of marketing at Tile Redi, where she successfully led comprehensive brand strategy and omnichannel marketing initiatives. Prior to that, her impressive corporate resume included leadership roles with Evolis Inc. and Carnival Cruise Lines. During her time with these organizations, she oversaw complex integrated marketing programs, spearheaded international product marketing campaigns, and directed targeted trade marketing initiatives—experience that directly aligns with the demands of her new position at Riviera.
Reflecting on her new role and the broader outlook for the river cruise line, Robledo emphasized the strong foundation that has already been established in the North American market and the vast potential that remains untapped.
"Riviera Travel River Cruises has had an impressive two years since relaunching its business in North America, and while incredibly positive momentum has been built, there are still tremendous opportunities ahead for continued growth," noted Robledo. "I look forward to working in close partnership with our European team to successfully strengthen our brand marketing initiatives, deepen relationships with our valued trade partners, and introduce even more North American travelers to the exceptional experiences Riviera has to offer."
The appointment of a commercial marketing director represents the latest in a series of strategic personnel moves by Riviera Travel River Cruises as the company continues to scale its operations and cement its footprint in North America. Earlier this month, the company announced the appointment of Donna Kurtz as MICE sales director of North America, further bolstering the executive talent guiding the brand’s regional expansion and reinforcing its commitment to the meetings, incentives, conferences, and exhibitions sector.
